John Deere to acquire digital field data company

Deere & Co. will acquire Precision Planning LLC, giving the company access to a digital platform that provides real-time, in-cab field data to certain farm equipment.

Precision Planning is currently owned by Monsanto subsidiary The Climate Corp., whose Climate FieldView technology can provide farmers with near real-time weather data, nitrogen levels and diagnostic imaging for pests, nitrogen and other important agricultural indicators.

"To maximize the value of digital agriculture, farmers need solutions for simple and seamless collection of in-field agronomic data," The Climate Corp. President and Chief Operating Officer Mike Stern said. "As a result of these milestone agreements, farmers will experience the fastest, most frequent and highest-resolution third-party connectivity between John Deere's equipment and the Climate FieldView platform."

The new technology complements the John Deere Operations Center, the company's cloud-based data tool. Once the deal is finalized, customers will be able to merge existing stored data with the new ClimateFieldView tools to create current and historical pictures of their fields.

"This strategic acquisition expands the John Deere precision agriculture business and accelerates our momentum as a market leader," John May, Deere & Co. president of agricultural solutions and chief information officer said. "Strategic use of information is an important factor in successful agriculture. Today's actions demonstrate John Deere's ongoing investments to enhance the product and service solutions we offer our customers."

The deal is pending regulatory approval.

Organizations in this story

Deere & Company 1 John Deere Pl Moline, IL - 61265

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