New marketing campaigns launched for Komatsu America

CDK Global, Inc., launched a new interface for Komatsu America dealers on July 30, which now makes factory campaigns easily available right from the CDK Dealer Management System.

According to Lloyd Farnsworth, vice president and general manager of CDK Heavy Equipment, the "factory campaigns" provide fast access to essential OEM equipment data, allowing dealerships to quickly recognize known issues for specific units. For example, when a unit is brought in for repair, service employees can now search by a unit’s serial number to identify if any potential problems exist and need to be fixed.

“We know that our Komatsu partners rely on our solutions to run their businesses every day, and it is a responsibility we do not take lightly,” Farnsworth said.

Factory campaign details are stored in the dealer’s files library, and an initial load is pulled from a Komatsu server of all factory campaigns.

Komatsu America officials said they are excited about the new interface and looks forward to the value it will provide to its dealers.

“Distributors taking advantage of this new interface will receive factory campaign data in a systematic daily process, ensuring they have the most current information for managing all aspects of our factory campaigns," officials said in a statement. "Factory campaign data linked within the CDK system improves efficiencies and ultimately allows distributors to better serve their customers."

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Komatsu America Corp.

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