Deere & Company extends sponsorship with PGA Tour
The Illinois-based company, whose products include golf and sporting equipment, said July 7 it is extending its sponsorship relationship with the PGA Tour.
"This sponsorship has significant impact in many important areas for John Deere," Deere's Worldwide Agriculture and Turf Division President James Field said. "The agreement helps our company sell equipment, build relationships with customers and dealers and promote the John Deere brand worldwide."
Field said that hundreds of community organizations have benefited from financial contributions made through the John Deere Classic and the tournament has also had substantial economic impact on the Quad City community where it is held.
A recent study by Deere estimated the impact of the John Deere Classic is approximately $54 million annually to the Quad City area economy.
Since the tournament began in 1971, more than $62 million has been raised for community and charitable organizations, including more than $6.3 million for 471 organizations in 2014.
PGA Tour Deputy Commissioner Jay Monahan said the working relationship is a match made in heaven.
"When we first entered a marketing agreement with John Deere, the PGA Tour was confident this would be an exceptional association," Monahan said. "The two organizations have similar corporate values and we are pleased with the direction this relationship has taken. We're naturally delighted to announce a continuation of this valued collaboration through 2023."