Nortrax promotes Rugeroni to vice president for Canadian operations

Nortrax is promoting longtime executive Michael Rugeroni to vice president of Nortrax Canada.

Rugeroni has worked in the heavy equipment industry for 28 years, including his most recent tenure as vice president of sales and marketing for all of Nortrax's operations. He has also worked as vice president of sales and marketing for Nortrax Canada.

“Michael’s past responsibilities, energy, enthusiasm, positive outlook, strong teamwork and demonstrated leadership capabilities have prepared him well for this very important role within our company,” President and CEO Tim Murphy said. “As part of our senior leadership team, his contributions and input remain highly visible and valued. He will lead our Canadian teammates well.”

Rugeroni's Canadian connection extends to the early days of his business training. In addition to his previous marketing and sales position with Nortrax Canada, Rugeroni earned his bachelor's degree from the University of Western Ontario. The scope of his new job will cover Nortrax's interests in Quebec, Ontario, Newfoundland and Labrador, which includes 21 sales locations.

Nortrax is a subsidiary of John Deere and sells the company's construction and forestry equipment in the northeastern U.S. and Canada.

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Nortrax, Inc. 200 4042 Park Oaks Boulevard Tampa, FL 33610

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